Arizona Gives Day
AN ANNUAL GIVING MOVEMENT UNITING NONPROFITS ACROSS ARIZONA
Arizona Gives Day is an annual event that started in 2013 with a goal to connect people with causes they believe in and build a lasting, stronger spirit of philanthropy. Since its inception, Arizona Gives has raised nearly $30 million for nonprofits statewide. Casual Astronaut has worked along side Arizona Gives and provided a wide variety of creative for each campaign. Such as digital marketing, print ads, email design, social media assets, and more.
CLIENT
Arizona Gives Day
PRODUCED AT
Casual Astronaut
Jeff Ficker: Chief Creative Officer
Marc Oxborrow: Creative Director
Me: Art Director & Designer
A CAMPAIGN TO CONNECT WITH THE COMMUNITY
Arizona Gives has been helping support a variety of communities and causes across the valley. With an updated campaign, we wanted to show how many nonprofits they help. From kittens to kiddos, and from future farmers and first responders, Arizona Gives works with them all. Utilizing bright and energetic photography, we were able to use a bold collage of visuals paired with simple yet just as impactful messaging.
SOLIDIFYING THE BRAND
In 2019 Arizona Gives wanted to start working on making their brand stable and ready for the many years to come. With that came a touch-up of all past logos along with a brand guide that will help all future staff and nonprofit connections keep the brand focus consistent and engaging.
MARKETING DESIGN TO DRIVE INTERACTIONS
Along with the various paid advertising campaigns, we created new email templates with a clean and cohesive look that was able to help them boost important info and dates out to their donors and other nonprofits. Additionally, we created animated ads driving a variety of consumers and interested donors to the main website. Our team boosted the Arizona Gives signal and engaged with supporters in real-time. By doing so we have continued to hit record-breaking donation totals year after year.
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