Display Ads

SO MANY ADS SO LITTLE TIME

These are a variety of display ads and campaigns that I have worked on and created over the years. Considerations such as target audience, location-based marketing, brand presence, and key messaging were considered with each ad set to successfully drive quality traffic to their owned content. And as a result, increased conversions and brought more attention to their content. Industries include nonprofit, travel, healthcare, and more.

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Casual Astronaut
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MINNEAPOLIS NORTHWEST
Minneapolis Northwest is a DMO aimed at attracting tourists and promoting travel opportunities in the city of Minneapolis, Minnesota. Quarterly seasonal ads were created to promote specific events and travel destinations in the city. Geofencing display ads and social media ads were created to drive key messaging and to target audiences out of state.
DISCOVER ST. LOUIS PARK
Discover St. Louis Park a DMO aimed at attracting tourists and promoting travel opportunities in the city of St. Louis Park, Minnesota, and Golden Valley, Minnesota. To assist with their rebrand campaign, retargeting display ads were created to promote and focus on some of the town's features and services they offer. This example promotes their outdoor activities and general brand messaging.
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PS/Ship
PS/Ship is a professional service firm that offers comprehensive shipping management software and financial expertise. Their core audiences are legal practices, corporate businesses, and consulting firms. A combination of A/B testing was used to compare messaging and design for more interaction, and having both retargeting and geofencing ads used to further target specific audiences.
Discover Gilbert
Discover Gilbert is a DMO aimed at attracting tourists and promoting travel opportunities to the city of Gilbert, Arizona. Various ads aimed at different audiences were created to promote specific events and travel destinations in the city. Geofencing display ads were created to drive key messaging and to target audiences out of state. This example shows a mix of ads created for the general public and families.
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Vanderbilt Discover
Discover is a publication of Vanderbilt University Medical Center aimed at sharing innovations, studies, and stories from the medical field. They are a primary resource for hundreds of adult and pediatric patients across the mid-south. In effort to share innovative medical research with physicians across the country, display ads were created to generally advertise and bring more traffic to the site.

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