Arizona Grantmakers
EMPOWERING PHILANTHROPY IN THE GRAND CANYON STATE
Arizona Grantmakers Forum is the statewide network that connects, educates, and advocates for Arizona philanthropy. Their organization helps connect charities and organizations across the state, providing resources and grants to help them continue their amazing work. In 2019, they came to Casual Astronaut in need of a new brand and website that created a better user experience for their members.
CLIENT
Arizona Grantmakers Forum
PRODUCED AT
Casual Astronaut
Jeff Ficker: Chief Creative Officer
Marc Oxborrow: Creative Director
Me: Art Director & Designer
WEBSITE
www.azgrantmakers.org
A NEW BRAND FOR A NEW CHAPTER
With their rebrand, they wanted a mark that had a more modern and contemporary look that reflected philanthropy. The visual identity centers around a bold and simple mark, inspired by the impact the organization has on local issues across the state. Using colors inspired by the natural landscape of Arizona, we created a mark that indicates that their work stands out and they are a pillar of the community and the state.
STRENGTHENING THE BRAND
With the new brand established, our next main goal was to give them a detailed and definitive guideline on how to use their brand moving forward and also how to approach their messaging to best reach their current members and potential new members. We provided detailed instructions on logo usage, introduced their new and improved desert-inspired color palette, messaging guidelines, and an image mood board.
WIREFRAMES AND RESEARCH
We began web work by interviewing key stakeholders within the organization. Followed by traffic analysis of their original website, inbound search, and keyword research. Our deliverables included a complete sitemap that better organized their content and resources so their users could utilize them more effectively, a communication strategy to help engage their current members all the while encouraging prospective members to join, and wireframes outlining the content structure, user flow, and components of their new site.
WEB DESIGN
Arizona Grantmakers wanted their new site to not only drive membership sign-ups but also to create a more organized and easy-to-navigate experience for their current members. Using elements of their new branding as a starting point, we created designs that matched the wants of their members as well as the culture of the organization as a whole. Using their mark to create patterns, using simple and intentional uses of their colors, and well-designed components to help members and non-members alike see all they have to offer.
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