In 2016 Awe Collective decided to launch its new brand identity to the public, and throw a party to celebrate. The party needed promotional content, graphics, and illustrations to get people hyped up. Promotional work included an animated gif to be added to their newsletter and shared on social media, social media countdown graphics, a print invite, and a new illustration for a wall in their space to be used as a backdrop for photos and additionally as a whiteboard. The general theme was weird, trippy, and in your face.
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